James 1:27 – What it looks like

Dear Friends,
In this day  and age, where we all get concerned about how the government, and even companies, are spending money, I was so blessed to receive this letter in my email.  I can tell you, that I will make an effort to buy more of the Christian items that I would normally order on Amazon, or grab at Target.
Even if you don’t buy a thing at Family Christian Stores, isn’t it nice to know that there are Christian businesses out there committed to doing what Christ has called them to do, instead of putting the “almighty dollar” first?
I hope this letter excites you, the way it has me!
Blessed New Year all!
Love in HIM,

Dear Friends of Family Christian,
Today is an exciting day for Family Christian and we wanted you to be among the first to hear the news!
The management team of Family Christian has partnered with a group of Christian businessmen to acquire the company from our private equity owners.  And here’s the really exciting part: under our new ownership, our pledge is to contribute 100% of our profits to Christian causes and, specifically, ministries serving widows and orphans both here in the U.S. and abroad.  We are thrilled about this opportunity!
As a loyal Family Christian customer, you know we have always been committed to providing resources for our Christian community.   We recently shared the motivation and inspiration of Our Calling at Family Christian:
Religion that God our Father accepts as pure and faultless is this: to look after orphans and widows in their distress and to keep oneself from being polluted by the world.” – James 1:27
This new ownership structure allows us to respond to Our Calling in faster, broader and deeper ways.
We believe we’ve been called to multiply our impact and so we are buying Family Christian because we think our company is uniquely positioned to be your first choice for Christian resources AND a catalyst for financial support for faith-based causes.  We’ve been on a journey for several years to find potential like-minded Christian owners who share our passion and calling.  I believe it’s the providence and sovereignty of God that I met our investors while working to serve orphans in Georgia more than five years ago.  His hand was on this process and in the divine selection of the partners who, like us, are deeply involved in supporting and growing Christian ministries and have spent considerable time focused on orphan, foster care and adoption causes.
So what does this mean for you as our customer?  Well, while our ownership structure and financial purpose have changed, we expect no impact on our day-to-day operations, product assortment, stores or staff.  But it does mean that each and every time you make a purchase through Family Christian, you are serving the orphan, the widow, those in distress, the community of Christ believers and more.
Because now, rather than contributing 10% of our profits to The James Fund and similar ministries, we will give 100% of our profits to faith-based ministries.  It means you get to be the active hands and feet in the rescue work, the building up of families, and the responders to the James Challenge.
In many ways, we are returning to our roots as a Christian family-owned business focused on making a significant Kingdom impact.  Since our founding in 1932, we have built a reputation for providing great service and quality Christian products.  We intend to continue to uphold the high level of retail excellence, while applying the full operational and financial resources of the Company for the benefit of widows, orphans and foster children and Christian charities.
I am excited for the future of Family Christian and the significant Kingdom impact we will make together.  We appreciate your business and your loyal support.
In His Service,
Cliff Bartow
“Religion that God our Father accepts as pure and faultless is this: to look after orphans and widows in their distress and to keep oneself from being polluted by the world.”
– James 1:27